Southwest Airlines in 2003


IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
  
Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTA054
Case Length : 19 Pages
Period : 2004
Organization : Southwest Airlines
Pub Date : 2004
Teaching Note :Not Available
Countries : USA
Industry : Airlines

To download Southwest Airlines in 2003 case study (Case Code: BSTA054) click on the button below, and select the case from the list of available cases:





Price:

For delivery in electronic format: Rs. 500;
For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges


» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies


Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

<< Previous

Excerpts Contd...

Human Resources

Kelleher had once remarked , "We look for attitudes; people with sense of humor who don't take themselves too seriously. We'll train you on whatever it is you have to do, but the one thing Southwest cannot change in people is inherent attitudes...

Organizational Culture

Kelleher once remarked, "Culture is the glue that holds our organization together. It encompasses beliefs, expectations, norms, rituals, communication patterns, symbols, heroes, and reward structures. Culture is not about magic formulas and secret plans; it is a combination of a thousand things."...

Concluding Notes

Southwest had succeeded in an intensely competitive industry. Strong relationships among employees, managers, unions and suppliers had enabled Southwest to be extraordinarily good in cutting costs and improving customer satisfaction. Southwest had consciously avoided actions that would undermine these relationships in the long run...

Exhibits

Exhibit I: Mission Statement

Exhibit II: History of Southwest's Expansion

Exhibit III: Southwest's Business Model

Exhibit IV: Anatomy of a 15-Minute Turnaround

Exhibit V: Key Operational Parameters

Exhibit VI: Kelleher's Management style

Exhibit VII: Corporate Philosophy

 

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Study, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.